in Business, Gamification

Gamification – Introduction

Prelude

There is no doubt that every business needs to improve its market. Gamification is one the most powerful tools for that purpose and had significant effects on many of businesses. No one can deny changes that these sets of skills has brought to our world. Learning and using them can boost your business.

What do we call gamification? How can we efficiently use it? Is it suitable for our business? And many other important things ,we have to learn about it, are going to be in my blog.

Definition

What do we exactly call gamification? What does it mean?

According to Kevin Werbach Gamefication is “The use of game elements and design techniques in non-game contexts“.

So Gamification is much related to game and it’s elements; But what are exactly game elements?
To answer that you should consider it as a toolbox. For example you can consider it as points, level, resources, collections, Quests(where to go and find missions), social graphs, rewards and etc.

Now let me explain game design techniques:
Games are designed systematically, thoughtfully, artisticly for purpose of being fun. Engineering matters, but games have an artistic, experiential design. It involves thinking in a certain way, taking an approach that uses concepts that are common on  all form of design.

And the last one is non-game contexts:
Some objectives other than success in the game playing to have fun, but reasons are related to your business.

Up to now I described gamification, but what is not gamfication:

First of all gamification is not about designing a game, especially video games; It is about using game elements in a special way.
Listening to what games can teach us. Learning from game design.

Second you should not consider gamification and game theory the same. They are totally different things. Game theory is the study of strategic decision making. There is no use of game elements in game theory.

Third gamification is not about only marketing, also about persuading people to use your website, mobile app and etc more and more.

Gamification is about learning from games, game designs, and also gamification is about where Game, Design, Psychology, Management, Marketing, Economics and Art meet.

Conclusion

Using game element and design techniques in non-game contexts called gamification. Gamification helps you bring more customer to your business and improve your return customer.
In next post I will explain more about gamification and how to use it’s elements; And also I will provide some examples.

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